History and heritage
The decades, the turning points, and the moments the company nearly didn't survive.
Developed by Andrea Mitchell
Original stories.
Unforgettable brands.
Don't just advertise your brand. Give people a reason to care about it.
ShowYour brand
Episode101
SceneThe one you haven't told yet
Take1
Timecode01:00:00:00
Cold open
No more commercials
Every brand has a story it hasn't told. It starts in a room with one conversation.
1.
Int. CMO's office — Day
A long table. A CMO has seen every reel in the business. ANDREA sits down without opening a deck.
Andrea
I don't want to make you another commercial. I want to find the story your brand hasn't told yet, develop it into original content, and build an audience around it.
The CMO puts down the pen.
CMO
(beat)
That's a very different conversation.
Cut to:
We find the stories hiding inside brands and turn them into original films, documentary series, and entertainment that people actually want to watch.
The series bible
Your brand already has the material
Every series starts with a bible. Yours is already written, in six places most marketing never looks.
The founder's story
Who bet everything on this, what it cost them, and why they kept going.
Cultural influence
Where the brand changed how people looked, talked, lived, or saw themselves.
Untold stories
The archive box, the near miss, the employee who was there. The scenes nobody has shot.
Customers and communities
The people who made the brand part of their own lives, in their own words.
Purpose and future
What the brand stands for now, and the next chapter it is about to write.
Formats
What we make
Don't buy attention. Earn an audience.
Brand mini-films
3–5 minutes
Cinematic films that reveal the emotional story behind a company.
Founder stories
Portrait
The people, risks, failures, and ideas behind iconic companies.
Original branded series
Episodic
Storytelling that gives audiences a reason to return.
Cultural storytelling
Films and stories
Work that connects a brand to the conversations, people, and movements that matter.
From first meeting to final cut
How a show gets made
One person holds the vision from the first idea to the audience. That is what a showrunner does.
Find the story
Dig through the brand's history, people, and archive until the real story turns up.
Develop it
Shape it into a concept, a format, and a reason to keep watching.
Assemble talent
Bring in the directors, writers, and crew who are right for this story.
Make it
Lead the creative teams and run the production through to the final cut.
Build the audience
Release it so people find it, watch it, and come back for more.
The slate
The shows they haven't imagined yet
I don't pitch services. I pitch shows, developed on spec, and take them straight to the CMO.
Revlon: More Than a Shade
1932. The Depression. Three men and one nail enamel start a company that goes on to teach America to match its lips to its fingertips, then asks women whether they were made for Fire and Ice. What does a shade really mean to the person wearing it?
A heritage fashion brand with a closet full of history nobody has opened.
An unexpected consumer brand. The one nobody thinks has a story. That's why it's here.
Slate titles are independent, speculative concepts developed by Andrea Mitchell. They are not produced, commissioned, sponsored, or endorsed by the brands named.
Showrunner
Andrea Mitchell
SHOWRUNNER (n.) The person who holds the creative vision and the production together, from the first idea to the final cut.
This is not a branding agency. Andrea has spent years in production: developing ideas, assembling talent, managing creative teams, and bringing a vision to life. Now she brings that to the brands with the best stories left to tell, across beauty, fashion, lifestyle, entertainment, hospitality, and consumer goods.
- Fractional Chief Creative Officer at MasterGrief, where she built its original-content studio
- Founder and CEO of Crew Up, a production management platform for film, TV, commercial, and digital
- Based in New York
Greenlight
What's the story your brand hasn't told?
Brands have stories. I bring them to life. Tell me about yours and let's see if there's a show in it.